The month-long WHEN2050 exhibition was held in October last year at the Sydney College of the Arts (SCA)
as part of the largest 3D arts festival in New South Wales - 3DEDRATS – which is hosted by the
Macquarie University ICT Innovations Centre, Sydney.
The Year 10 students developed architectural prototypes for Australian cities in a 3D multi-user
virtual environment that incorporated ideas of sustainability, aesthetic appeal and functionality,
exploring designs that addressed perceived needs of the future in regards to
communication, energy, food, housing, recreation and transport. Students were guided and mentored
in their use of the 3D OpenSim software by teaching staff from Macquarie University ICT Centre
and The University of NSW
Visitors to the exhibition had the opportunity to experience the students’ architectural designs in a 3D virtual
world by interacting with the innovative 3D artwork, displayed in impressive scale using
Panasonic’s 3D projector solutions.
Roger Buck, Director of Technical Support – Macquariei Univeristy ICT Centre, said:
“This was a very demanding project in a technical sense, and the Panasonic projectors worked exactly
the way we had intended. We worked with Panasonic on some proof of concepts before we went into
production and their assistance was invaluable at that vital stage.”
“From everything from delivering specifications to assisting with the installation and ensuring the smooth
running of the exhibition, everything worked exactly as predicted and the Panasonic projector solutions
were vital in the overall success of this project,” he added.
The artwork was exhibited at the Sydney College of the Arts, in a 3D projection room created using
three powerful Panasonic PT-DW730E Series 1-chip DLP™ projectors, producing 7,000 lm of brightness and vivid,
colourful images. These units projected the students’ images of futuristic architecture onto three walls to
create a truly immersive 3D environment, and visitors were offered re-usable 3D eyewear to enjoy this
breathtaking virtual world.
Two hologram booths were also set up at the exhibition, each representing a student-designed architectural
building as an object standing around 1 meter high in space against the futuristic 3D backdrop,
which was displayed on a Panasonic TH-47LF20W High Definition commercial Plasma panel in each booth.
The hologram was brought to life using a Panasonic PT-FW430 Full High Definition LCD Projector
boasting 3,500 lumens of brightness as well as a 600:1 dynamic contrast ratio to display the hologram
with deep, rich blacks and incredible detail.
The final aspect of the exhibition involved the projection of live internet games onto the building fascias of the SCA
clocktower, as well as onto the Westpac building in Armidale in partnership with the
University of New England as part of the DEHub SLEX Festival.
The games, designed by SAAS, could be seen from dusk until midnight thanks to the powerful
Panasonic PT-EX16K LCD Projector, delivering a remarkably high brightness of 16,000 lumens designed
to ensure sharp and crisp large-scale projection while attaining optimal colour performance.
Panasonic Australia, said: “We were very proud to be a part of this unique and inspirational project and to deliver technology that would do justice to the artwork of these talented students.”
“As a leader in innovative digital signage solutions, Panasonic believes that it is really a question of where your imagination can take you and we continue to see both Australian businesses and educational institutions pushing the boundaries and breaking new ground in how they communicate and engage through their commercial displays,” he added.
The Panasonic projectors and panels were installed with the support of Panasonic partner, Sound on Stage Communications (SOSCOMMS). For more information, please visit http://soundonstage.com.au/
Panasonic projectors are available from authorised Panasonic Business Systems dealers. For more information on Panasonic Business Systems products visit www.panasonic.com.au or call 132 600.
Shona Hannon (Panasonic Australia) (02) 9986 7629 firstname.lastname@example.org
Anna Spencer (Blackie McDonald) (02) 8907 4900 email@example.com